Heady Topper is a liquid obsession. People have been falling under its citrusy sway for years—even before it had ever been canned. The main driver for creating the Stowe brewery was to support the community that had grown around this hoppy elixir. This community needed a pilgrimage site and that drove our conversations with John and Jen Kimmich about what The Alchemist wanted to be. The destination had to be worthy of the beer, yes, but more importantly, it had to be worthy of the fans. With this in mind, we created a beautiful, sun drenched brewery that is completely open to the retail space. The experience brings you into the brewing and canning process—a Willy Wonka-like glimpse into the inner workings of the mad genius that is The Alchemist.
Tree House Brewing is a study in taking the quality and purpose that informs the brewing and applying it to every other aspect of the operation. From the merch they offer - to the kindness and knowledge of the employee - to the artwork - to the entire experience, the owners’ fingerprints are on everything. Their roots hearken back to a simpler time, a time when a Saturday morning tweet that Haze was available caused a person to jump in their car and drive to nowhere Massachusetts for a couple of cans of joy. That experience’s humble beginnings informed what we designed, even pulling inspiration from the little barn where it all began. In order to do this right, stay true to what got you here and what your community hopes to experience, not simply consume.
There was a time—as recently as right now—in which beer sales were explicitly and exclusively connected to the amount of shelf space it was allotted. The sales terrain has shifted beautifully over the past decade and Medusa Brewing has done a great job of fosterng the symbiosis of distribution and destination. Your brewery and your distribution should be taken as a whole picture, one in which your off-premise sales ignites a passion for an experience of the source itself that is immersive, true, and turns a fan into an evangelist. Beer has become more than a tool to loosen tongues and inhibitions—it’s a reason to meet up, to drink deep, to share generously, and to discover the new and the next. Brewery-direct sales and distribution sales are a relationship, playing off each other to ignite the passion.
New England’s oldest brewpub, the venerable Northampton (MA) Brewery is a model of considered growth. Since their start in 1987, we have been their design partner for four enhancements of their space in downtown Northampton. These expansions have each been an extension of their mission and mastery in creating a built experience that is both distinct in its look and integrated in its feel. Each expansion has been a balanced exploration of what they want and what we need in order to accommodate the ever-growing numbers of their fans—new and old. We’ve always worked with them in a way that allows them a choice of “What’s next,” because we design with an eye to “What’s possible.”
Sean Lawson is not your average woodsy entrepreneur. He is an artisanal brewer of much more than the wonderful Sip o’ Sunshine that is a must on any beer hunter’s list. You can find the results of his craft at the new Lawson's Finest Liquids brewery in Waitsfield, in a new space that was conceived before anyone had heard of Sip. Sean and Karen Lawson have always seen their work as deeply and explicitly connected to the community in which they live. He has been committed to that community and its health for longer than he’s been brewing and that attention to intention is what makes his beers so exceptional. Everything has been done to provide the Finest experience of craft: drinking incredible beer in a space that reflects the beers’ craft in a community that defines why craft matters.